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Following in the footsteps of the iPhone, Google's Android
seeks to do Apple one better by completely opening up its mobile
platform, and by making it available for free to all handset
makers and mobile network operators. The first Android phone,
the cunningly named T-Mobile G1, arrives this month. And while
it may be a while before we fully understand the impact that an
open platform will have on the mobile market, make no mistake:
Android is now a first-class player in this crucial industry,
taking its place alongside Windows Mobile, Blackberry, and
iPhone.
I don't
have a G1 and it's unclear what level of coverage I'll be
able to provide to this device right away. But thanks to an
online emulator, it's possible to
sample what the device will offer and see what the first
generation Android platform is all about. From a mile-high
view, Android offers a lot of promise. The UI isn't as sleek
or refined as that of the iPhone (what is?) but it's far
more extensible and malleable, and that's going to appeal to
a lot of people. My suspicion is that Android sales will
soon overtake those of the iPhone. This is a big deal.
Here's what we can see so far.
Home Screen
The Android desktop is
decidedly unlike the rigidly grid-like iPhone home screen,
and in fact more closely resembles a PC desktop than any
other mobile device. You can arrange application shortcuts
willy-nilly on this screen, as you can with a PC desktop,
and a slide-out drawer provides Start Menu-like access to
all installed applications.


When you click the phone's Menu button, a grid-like menu
pops up on the bottom of the screen. This is true of the
home screen, as seen below, but also for all Android
applications. In the case of the home screen, the options
seen are system-wide.





Google Search
Not surprisingly, Google Search is available right from the
desktop. But like the similar iPhone application, Google
Search on Android searches more than just the Web: It's like
Google Desktop Search on the PC. Of course, Google services
will be available via the Android Web browser as well.



Screen lock and Settings


Applications
Android comes with a surprising wealth of built-in
applications. Yes, they're heavily geared towards Google
solutions. But thanks to the open platform, third party
applications should quickly outpace what's available on the
iPhone, especially if you're interested in products and
services that compete with what the OS's maker creates. So
you can expect to see applications around Yahoo! and
Microsoft services, not just Google.

Alarm Clock

Gmail

Chat
Note the
built-in support for AIM, Windows Live Messenger, and Yahoo!
Messenger out of the box. It's not just Google.


Music
It's hard to tell from the emulator, but this one looks
pretty bare-bones. Expect third parties to step up in a big
way.


Phone functionality








SMS / messaging functionality


Final thoughts
Google's Android platform looks like it has what it takes to
provide the first credible competition for the iPhone
(though it should be noted that RIM's recently-announced
Blackberry Storm also has some interesting advantages). The
key here is Android's openness. While Apple is quick to
prevent developers from selling or giving away iPhone
applications that may compete in some way with anything it's
doing, Google provides a better approach. Android is wide
open, and can be extended and added to in ways we can only
begin imagining. Yes, many iPhone applications are first
rate, and I would argue that those apps are the primary
reason for considering that device. But my expectation is
that the Android will surpass Apple in this area very
quickly. Developers are sure to embrace the possibilities of
true openness.
As is often the case with new technology, it may be a while
before the promise of Android is realized. But then, it's
sure to happen more quickly than it did with the iPhone,
which even now suffers from issues that were readily
apparently when the first version debuted a year and a half
ago. That's the problem with a single provider: Users are
beholden to Apple, which may or may not be interested in
fixing the issues you're having. With Android, this will
never be the case. And that alone makes this platform worth
watching. |